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October 25, 2014

How Promotional Products Can Support Workplace Safety Goals

Workplace safety is a serious topic. According to the Bureau of Labor Statistics, 4405 workers were killed on the job in 2013. Although this is the lowest total since 1992, avoiding the financial and human cost of an unsafe work environment remains a critical business concern and ongoing priority. However, maintaining that focus on safety is sometimes a challenge.

We know that training and communication are key to maintaining a safe work environment.  In fact, OSHA’s Hazard Communications Standard is number 2 of the 10 most frequently violated OSHA standards. But of the many ways to communicate the importance of workplace safety, one that is often overlooked is the role of promotional products. When used appropriately, adding incentives as simple of relevant promotional products can help to keep your employees engaged and participating in workplace safety initiatives.

A recent article from highlights a case study of a national bakery that was experiencing a large number of workplace accidents, resulting in lost productivity and increased workman’s compensation claims. The company drove down the accident rate and associated costs by incorporating promotional products into their workplace safety efforts.

Some examples of these workplace safety promotional products include:

  • Safety vests
  • Flash lights
  • First aid kits
  • Safety light flasher

One of the main reasons why promotional products work support workplace safety goals so well is because they are flexible and practical. In addition, products related to workplace safety have the added value of keeping employees focused on safety.  And because many can be customized with your organization’s logo, these items underscore your commitment to workplace safety in a very visible way.

With their high utility and long shelf-life, promotional products that are incorporated into workplace safety programs have a real contribution to make to improved workplace safety. To learn more about incorporating promotional products into workplace safety programs, contact a Marketing Innovators promotional consultant today.


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