When it comes to the ROI of a reward, gift cards outperform cash every time. Whether they're for employees, channel partners, or clients; whether you're giving out spot recognition, bonuses, service anniversaries, or even just a "thank you", the impact is impressive.
Research consistently shows that cash is impersonal and easily forgotten. Whereas gift cards come with an emotional association that goes deeper, lasts longer, and connects to your brand.
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