White Papers

March 13, 2017
Corporate Incentives - 10 Reasons Why Gift Cards are More Compelling than Cash

Trophy value, desirability, and ease of program administration lead benefits.

June 18, 2015
Want Employees to be Happy With Your Incentives? Know the Tax Code and Communicate

A 1986 change in the tax law has led to a lot of confusion around taxation of employee incentives. As a result, employees sometimes are left [...]

October 9, 2014
For Better Customer Service, Engage Employees

Companies that commit to engaging and empowering their employees—front-line and back office— increase customer satisfaction by 54 percent [...]

June 17, 2014
The Double Benefit Of Workplace Wellness

Workplace wellness programs and employee engagement are strongly linked. Wellness programs are a top engagement strategy, and engaged [...]

October 24, 2013
Why You Need to Measure Employee Engagement ROI

Drawing on extensive research, and the survey conducted by MI, this Workspan white paper not only tells you why measurement is important [...]

January 3, 2013
Social Recognition, the Most Powerful Yet?

Social recognition is increasingly recognized as a powerful employee recognition tool. When organizations adopt social recognition platforms [...]

July 26, 2012
Employee Engagement ROI Survey Results

Employee engagement is critical to lower turnover, higher productivity and strong financial performance. Yet a recent Marketing Innovators [...]

September 15, 2011
Designing an Effective PPM Strategy

Drawing on extensive research from well-respected sources, this white paper from Marketing Innovators outlines in detail 10 steps that show how [...]

September 15, 2011
Getting the Most From Your Channel Incentives

Are you confident that your channel incentives are on target and delivering the impact you want? This white paper from Marketing Innovators [...]