With Promotional Products Work Week under way, we want to reiterate the effectiveness of promotional products. Increasing brand recognition, brand/product awareness, corporate identity, good will, and brand recall are just some of the many advantages of promotional products.
According to this promotional product trends infographic created by the Promotional Products Association International (PPAI), 74% of ad agencies and corporate advertisers believe that promotional products contributed to campaigns’ successes. 74% also believe that promotional products are either effective or extremely effective and 88% recommended using them. From these statistics alone, it’s undeniable that promotional products have a positive influence on consumer behavior.
To learn more about how promotional products can benefit your company or to begin using them today, contact a Marketing Innovators specialist.