Marketing Innovators Joins ROI of Engagement Alliance

ROSEMONT, IL, Sept. 4, 2012 – Marketing Innovators International, Inc. (MI), a leading provider of performance management technologies and services, has joined the ROI of Engagement Alliance. For more than three years, the ROI of Engagement team has successfully helped organizations build the business case for investment in people through research, training, measurement and consulting.Marketing Innovators (MI) will extend these services to clients and prospects through the partnership.

“Proving the value of incentives, recognition and loyalty programs is top of mind for our clients. Now we can help them defend, justify and continuously improve their investment in people,” says Richard A. Blabolil, president of Marketing Innovators. “Our partnership with the ROI of Engagement Alliance allows us to immediately extend our value and measurement expertise to our clients.”

As a member of the ROI of Engagement Alliance, MI will take an active role in education as to the value of engagement programs through an integrated campaign that includes webcasts, workshops, articles, blogs, research, white papers, case studies and the quarterly publication of the ROI of Engagement Journal, available in November via portable document format (PDF) and on the Apple Newsstand.

“Business success can be improved through the skillful design, confident deployment, and competent execution of engagement programs. Measurement can improve them all,” says Todd Hanson, president and founder of the ROI of Engagement Alliance. “We look forward to partnering with MI and together empowering clients to succeed in the marketplace through ROI evaluation, consulting, training and more.”

The first joint project is a white paper, “Employee Engagement ROI,” that illustrates the status of measurement in the HR field and the barriers organizations face in measuring ROI.

To learn more about Marketing Innovators and innovative people performance management solutions, contact Cindy Mielke at 847-692-0688 or via email at

For more information on the ROI of Engagement Alliance, contact Todd Hanson at 920-882-5000 or via email at

About Marketing Innovators

Marketing Innovators International, Inc. (MI) designs and manages multifaceted incentive, recognition and loyalty programs that connect businesses and organizations across the nation and globe with their employees, partners, and customers. MI creates innovative solutions that align behaviors, actions and activities with organizational values, goals, and strategies for sustainable growth and increased profitability.

 MI helps clients capitalize on the Human Connection® to inspire people, build a culture of engagement and create results that help to meet business objectives. MI’s signature award platforms offer unique opportunities to include gift cards, travel and merchandise.

For more than 33 years, Marketing Innovators International, Inc. has combined industry expertise with cross-industry best practices to help organizations develop and deploy people performance management strategies. Visit or call toll free 800.543.7373 for more information. Follow the Marketing Innovators Blog or join MI on Facebook and Twitter.

About ROI of Engagement

The ROI of Engagement team strives to empower organizations to more successfully invest in their people by helping them defend, justify, and improve meetings, events, incentives, rewards, recognition, training and loyalty programs through workshops, certification, webinars, speaking, consulting, ROI evaluation and the ROI Resource Center.

The ROI of Engagement Alliance consists of best-of-class providers of engagement programs, specifically incentives, meetings, events, training, rewards, recognition and loyalty programs. Partners recognize the benefits of bringing credible measurement to clients and the strategic value it offers to them in business development. Partners receive ROI training, sales support and an extensive marketing campaign that provides high value assets for use with clients and prospects.