ROSEMONT, IL, FEBRUARY 26, 2013 — When Marketing Innovators International, Inc. (MI) celebrated its 35th anniversary this month, the occasion marked a record of innovation and adaptation that has kept the company on the forefront of the people performance management industry. Now, as demographic and technological changes shift the industry focus from motivation to loyalty and engagement, MI is positioned to lead the way once again.
“When the company started 35 years ago, gift certificates were not used in the business-to-business space. MI introduced this product and thereby launched a whole new award system in the incentive industry,” explains Rick Blabolil, president of the company.
Over the years, the marketplace has evolved from one focused on sales incentives to an industry that helps employers drive employee engagement and loyalty across the entire workforce. Paper gift certificates have evolved to plastic gift cards and virtual cards (“e-gift cards”), while luxury brands, merchandise and travel rewards have expanded. At the same time, performance management has advanced to incorporate interactive technologies such as websites, instant messaging and mobile devices, all with the goal of connecting people to each other and to the purpose of their organization. Their efforts and achievements are then rewarded and recognized.
“We help our clients succeed by supporting them with the most effective tools available for unleashing the will of their workforce. Corporate goals and customer satisfaction only happen through employees – the company’s brand ambassadors,” says Blabolil. “We’re now helping our clients move to the next level of people performance management and engagement, by helping them to create an environment where employees truly motivate themselves and encourage their co-workers.”
Along the way, MI has been honored to receive a variety of awards. Lois M Le Menager has been the Chief Executive Officer since 1981 and as a Woman Business Enterprise the company has been recognized for service excellence to its Fortune 500 and Private 2000 clients. These include being named one of Chicago’s top private firms by Crain’s Chicago Business (1995-2007); DiversityBusiness.com Div 500 2010 Top 500 Diversity Owned Businesses; DiversityBusiness.com Div 100 2010 Top 100 Large Businesses in the U.S.; Crain’s Chicago Business Chicago’s Top Women-Owned firms (1989-2005); 1999 Entrepreneurial Success Award, U.S. Small Business Administration; and Entrepreneurship Hall of Fame (1993).
About Marketing Innovators:
For more than three decades, Marketing Innovators International, Inc. has combined industry expertise with cross-industry best practices to help organizations develop and deploy people performance management strategies. Visit www.marketinginnovators.com or call toll free 800.543.7373 for more information. Follow the Marketing Innovators Blog or join MI on Facebook and Twitter.