Marketing Innovators Adds Games and Gamification to Employee Engagement Technologies

ROSEMONT, IL, NOVEMBER 20, 2012 – Marketing Innovators International, Inc. (MI), a leading provider of performance management technologies and services, has enhanced its PPM Suite employee engagement platforms with the addition of games and gamification, giving employers powerful and exciting tools for driving performance to new levels.

“These enhancements draw on the attributes of games—the design principals, for example—and apply them in a business environment to drive behavior. Broadly, this is called ‘gamification.’ We see that enterprise gamification can be a key driver of employee engagement,” Brad Callahan, MI’s vice president, business solutions says. “By adding games and gamifying the process, organizations create a new and compelling paradigm for aligning employee behavior around measurable business objectives. Gamifying speeds up feedback, creates smaller steps on the path to success and does it in a context of clear-cut rules. And it makes the process fun at the same time.”

The Marketing Innovators offering pairs gamification with social media to capture the benefits of both. For example, peer recognition through social media is an integral part of enterprise gamification, and a powerful driver of performance. Administrators currently have two game types to choose from, with more to come in the future. In addition, MI’s PPM Suite of software solutions enables administrators to:

  • Manage their budgets by creating various prize levels and assigning a desired probability to each level
  • Use the excitement of games and the reach of social media to deepen employee engagement
  • Add incentives that are meaningful to participants and create various reward levels

“We know from Gartner that by 2014 more than 70 percent of Global 2000 organizations will have at least one ‘gamified’ application and by 2015 approximately 50 percent of organizations managing innovation today will gamify those processes,” Callahan says. “At MI we take pride in our reputation for innovation, and adding an offering that enables employers to gamify their rewards, recognition and training programs is a natural extension of what we do.”

For more information about games and gamification or to schedule a demo, call 800.543.7373.

About Marketing Innovators

Marketing Innovators International, Inc. (MI) designs and manages multifaceted incentive, recognition and loyalty programs that connect businesses and organizations across the nation and globe with their employees, partners, and customers. MI creates innovative solutions that align behaviors, actions and activities with organizational values, goals, and strategies for sustainable growth and increased profitability.

MI helps clients capitalize on the Human Connection® to inspire people, build a culture of engagement and create results that help to meet business objectives. MI’s signature award platforms offer unique opportunities to include gift cards, travel and merchandise.

For more than 33 years, Marketing Innovators International, Inc. has combined industry expertise with cross-industry best practices to help organizations develop and deploy people performance management strategies. Visit or call toll free 800.543.7373 for more information. Follow the Marketing Innovators Blog or join MI on Facebook and Twitter.