Free Webinar: How to Measure Employee Engagement ROI

ROSEMONT, IL  NOV. 28, 2012—An estimated $720 million is spent annually on employee engagement programs, yet less than half of surveyed HR professionals report capturing the ROI of those programs. The December 13 webinar, “How to Start Measuring the ROI of Employee Engagement,” is the first of two one-hour webinars that provide a map for capturing engagement ROI. Brad Callahan, VP-Business Solutions at Marketing Innovators, and Todd Hanson, President of ROI of Engagement, take participants through a step-by-step process for capturing engagement ROI and demonstrating concrete business impacts at each level.

“How to Start Measuring the ROI of Employee Engagement” focuses on the first levels of engagement ROI, so viewers can get started immediately. They will learn:

  • How to create a comprehensive data collection plan
  • Steps for developing effective survey questions and measures
  • The means for credibly measuring results from the beginning
  • A concrete process for starting engagement ROI measures today.

“How to Start Measuring the ROI of Employee Engagement” will be followed in January 2013 by a second webinar that takes participants to the next level of  employee engagement ROI measures and how those measures can contribute to conversations at the strategic level.

The webinar is scheduled for Thursday, Dec. 13, 2012 from 12 p.m. to 1 p.m. CST. 

About Marketing Innovators:

For more than 34 years, Marketing Innovators International, Inc. has combined industry expertise with cross-industry best practices to help organizations develop and deploy people performance management strategies. Visit or call toll free 800.543.7373 for more information. Follow the Marketing Innovators Blog or join MI on Facebook and Twitter.

About ROI of Engagement:

The ROI of Engagement team strives to empower organizations to more successfully invest in their people by helping them defend, justify, and improve meetings, events, incentives, rewards, recognition, training and loyalty programs through workshops, certification, webinars, speaking, consulting, ROI evaluation and the ROI Resource Center. Follow us on Twitter.