Channel

Optimize Your Sales Channel

Channel marketing strategies allow you to strengthen relationships with your most important business partners and boost sales. To create a trusted relationship, all channel members must work together to foster an environment of collaboration and communication. This means that all members must view their relationships as true partnerships; ones whose successes and shortcomings are interwoven. The focus has shifted to building efficiencies and effectiveness through joint strategy, process, technology and planning initiatives versus an isolated consumer offer. By establishing a commitment to these relationships at all levels of the chain, channel members are committing to driving their partners value as much as their own.

Building Channel and Loyalty Engagement

We incorporate industry best practices to bring your vision to life. By successfully engaging your channel partners with a meaningful message in tandem with an appealing incentive, your company can successfully achieve its objectives.

Shift the focus from incentives to services – Demonstrate your commitment to investing in your channel partners by shifting your loyalty program focus to value-added services that will help drive key metrics for the partner company and enhance your value as a trusted partner.

Integrate branding, training and promotions – A technology-driven program site can integrate incentives, branding, promotions, training modules, knowledge-testing and more, to become a comprehensive performance management vehicle.

Communicate frequently with meaningful messages – Communication is the mainstay of a channel loyalty program and critical for its success. Frequent, meaningful communications will help build brand loyalty and trust.

Integrate branding, training and promotions – A technology-driven program site can integrate incentives, branding, promotions, training modules, knowledge-testing and more, to become a comprehensive performance management vehicle.

Engage a Focus Group – Involve several incentive program participants into the planning phase of the program so you’re not guessing about fairness and what motivates them to perform better.

Don’t forget recognition – Formal and informal recognition costs little or nothing and can significantly increase the value of an incentive program. Shout the achievements of your team from the rafters and keep that good energy moving forward.