January 2006

Inside This Issue
How to Manage Morale
Marketing Innovators Receives IMA Circle of Excellence Award
The Effects of Employee Satisfaction on Company Financial Performance
About Marketing Innovators

How to Manage Morale

You’d be hard pressed to find a manager who doesn’t want to increase employee engagement and productivity.  The key: boost morale.  Indifference and laziness are at the foundation of inducing poor morale; pro-active planning and action is the remedy for improving morale.  Even if senior management doesn’t seem interested in improving morale, research shows you can make a huge difference with your own team without the c-suite’s support. And it’s easier to start the process than you might think.

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The Effects of Employee Satisfaction on Company Financial Performance

While most organizations typically emphasize generating new business and cutting costs, a rapidly growing body of evidence points to an indirect, yet undeniable correlation between employee satisfaction and financial performance—a correlation that has significant ramifications on building profits most effectively. Applied properly, these learnings can also influence how organizations approach a variety of interrelated functions, such as business planning and development, employee rewards and recognition, and even the measurement of ROI.

Ample research makes clear that satisfied employees generate demonstrably superior customer satisfaction and that, in turn, satisfied customers are more profitable ones. In other words, creating a work environment with satisfied and motivated employees has been proven critical to achieving profit goals, delivering on marketing promises and competing over the long term.
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About Marketing Innovators

Working with diverse companies--from Fortune 500s to small family businesses--Marketing Innovators utilizes measurable, trademarked tools to develop customized incentive, motivation, loyalty and recognition programs that address the unique performance needs of each client.  Signature awards platforms featuring gift cards, travel, merchandise and/or debit cards are implemented to improve the attitudes and performance of employees, customers, sales teams, channel partners and vendors. Founded in 1978, Marketing Innovators is based in Rosemont, Illinois and provides innovative incentive solutions for clients nationwide.

Links

Marketing Innovators' Case Studies Forum - For People Performance Management and Measurement Incentive Marketing Association (IMA) Incentive Gift Certificate Council (IGCC) National Association of Employee Recognition (NAER) Society for Human Resource Management (SHRM) WorldatWork