Blog 2011 Archives

Coming your Way: Mobile Gift Cards in the Incentive Mix

They’re hot, hot, hot for holiday shoppers and they’re quickly heating up in the incentives space as well. They’re mobile gift cards and they are the latest entry to products marrying the rapid growth of smartphones with today’s “want it now”… read more

Why Understanding your Multi-Generational Workforce is Paramount

One of the messages we brought back from the Incentive Marketing Association Executive Summit in August was that the businesses that understand their multi-generational workforce—and respond with appropriate rewards and recognition—will succeed. Those that don’t will struggle. And it all comes… read more

It’s Time to Tap the Power of Social Media

It is common knowledge that in today’s multi-generational workforce competencies and capabilities no longer correlate to age or experience. Emotional and social intelligence as well as a respect for others’ ideas are the prerequisites for today’s savvy fast-paced organizations. In business,… read more

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