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The Incentive Marketing Association Awards
CPIM Designation to Richard Blabolil

October 5, 2006 NAPERVILLE, IL  –  The Incentive Marketing Association recently awardedRichard Blabolil the Certified Professional of Incentive Management (CPIM) designation.  Blabolil is president of Marketing Innovators, a performance improvement company based in Rosemont, IL.

The Incentive Marketing Association (IMA) introduced the CPIM certification program, the incentive industry’s most comprehensive professional designation, in 2004.  The CPIM certification recognizes individuals in the incentive field who have met a predetermined level of training and work experienceand who demonstrate a comprehensive understanding of the incentive field. 

To earn the CPIM designation, an individual must demonstrate their leadership activity and commitment to continuing education in the incentive field, pass an intensive exam on the principles of results-based incentive program design, and develop a white paper or seminar on a topic relevant to the incentive field.  These resources are reviewed and approved by an independent evaluation team.  CPIM recipients are required to renew their certification status every three years. 

Blabolil’s whitepaper on “Marketing to the Banking Industry”, has been published at www.incentivemarketing.org.

The CPIM certification is available to any individual active in the incentive field that is interested in furthering their knowledge and expertise in the use of incentive programsas business tools.  Details about the CPIM program are available atwww.incentivemarketing.org.

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About the Incentive Marketing Association

Headquartered in Naperville, Illinois, the Incentive Marketing Association (IMA) is the leading voice of suppliers in the incentive marketplace. IMA provides education and information services, publications, conferences and seminars, and research to businesses to help them effectively use incentive programs to motivate employees and customers. IMA is a founding member of the Incentive Performance Center and is a leader in the Incentive Federation, the industry’s government relations organization. IMA is comprised of several strategic industry groups, including the Global Incentive Council, IMA – Canada Council, the Incentive Gift Card Council, the Incentive Manufacturers & Representatives Alliance, the Online Incentive Council, and the Performance Improvement Council. More information about the IMA and the incentive marketplace is available on its web site at www.incentivemarketing.org.

IMA
1801 North Mill Street, Suite R
Naperville, IL 60563
630.369.7780
karen@incentivemarketing.org

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